{"id":1230,"date":"2024-08-08T20:56:00","date_gmt":"2024-08-08T20:56:00","guid":{"rendered":"https:\/\/e-pisarna.eu\/?page_id=1230"},"modified":"2025-08-06T13:25:15","modified_gmt":"2025-08-06T13:25:15","slug":"facebook","status":"publish","type":"page","link":"https:\/\/e-pisarna.eu\/oddelki\/o-nas\/digitalne-storitve\/oglasevanje-in-promocija\/facebook\/","title":{"rendered":"Facebook"},"content":{"rendered":"\n\n\n<div class=\"entry-content\"><p><span style=\"font-weight: bolder;\">Splo\u0161en opis:<\/span>&nbsp;Facebook je ena najve\u010djih in najbolj priljubljenih socialnih omre\u017eij na svetu, ustanovljeno leta 2004. Omogo\u010da uporabnikom, da ustvarjajo osebne profile, delijo slike, videoposnetke, povezave, komunicirajo z drugimi uporabniki prek sporo\u010dil in komentarjev ter se pridru\u017eujejo razli\u010dnim skupinam in stranem.<\/p><p><span style=\"font-weight: bolder;\">Prednosti:<\/span><\/p><ul class=\"wp-block-list\"><li>Velika baza uporabnikov omogo\u010da dosego \u0161irokega ob\u010dinstva.<\/li><li>Ciljanje oglasov je zelo natan\u010dno, glede na demografske podatke, interese, vedenje itd.<\/li><li>Omogo\u010da razli\u010dne oblike vsebin, kot so besedila, slike, videoposnetki, dogodki in ankete.<\/li><li>Orodja za analitiko omogo\u010dajo spremljanje in&nbsp;<a href=\"https:\/\/e-pisarna.eu\/oddelki\/akademija\/arduino\/merjene_vrednosti\/\">merjenje<\/a>&nbsp;u\u010dinkovitosti kampanj.<\/li><\/ul><p><span style=\"font-weight: bolder;\">Uporabniki:<\/span><\/p><ul class=\"wp-block-list\"><li>Raznolika demografska skupina, od mladih do starej\u0161ih uporabnikov.<\/li><li>Veliko \u0161tevilo aktivnih mese\u010dnih uporabnikov (preko 2,8 milijarde).<\/li><\/ul><p><span style=\"font-weight: bolder;\">Pridobivanje povpra\u0161evanj:<\/span><\/p><ul class=\"wp-block-list\"><li><span style=\"font-weight: bolder;\">Oglasi:<\/span>&nbsp;Facebook oglasi omogo\u010dajo zelo natan\u010dno ciljanje potencialnih strank. Oglasi lahko vodijo uporabnike neposredno na pristajalne strani, kjer lahko izpolnijo povpra\u0161evanje.<\/li><li><span style=\"font-weight: bolder;\">Strani in skupine:<\/span>&nbsp;Podjetja lahko ustvarjajo strani, kjer redno objavljajo vsebine in komunicirajo s sledilci. Skupine so koristne za bolj poglobljeno interakcijo in gradnjo skupnosti okoli blagovne znamke.<\/li><li><span style=\"font-weight: bolder;\">Messenger:<\/span>&nbsp;<a href=\"https:\/\/e-pisarna.eu\/oddelki\/o-nas\/digitalne-storitve\/oglasevanje-in-promocija\/facebook-messenger\/\">Facebook Messenger<\/a>&nbsp;omogo\u010da neposredno komunikacijo s strankami, kar je uporabno za hitro re\u0161evanje vpra\u0161anj in pridobivanje povpra\u0161evanj.<\/li><\/ul><\/div><footer class=\"entry-footer\"><span class=\"edit-link\"><a class=\"post-edit-link\" href=\"https:\/\/e-pisarna.eu\/oddelki\/wp-admin\/post.php?post=1230&amp;action=edit\">Uredi<\/a><\/span><\/footer>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":1242,"parent":1224,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","pmpro_default_level":"","footnotes":""},"class_list":["post-1230","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/e-pisarna.eu\/oddelki\/wp-json\/wp\/v2\/pages\/1230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-pisarna.eu\/oddelki\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-pisarna.eu\/oddelki\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-pisarna.eu\/oddelki\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/e-pisarna.eu\/oddelki\/wp-json\/wp\/v2\/comments?post=1230"}],"version-history":[{"count":0,"href":"https:\/\/e-pisarna.eu\/oddelki\/wp-json\/wp\/v2\/pages\/1230\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/e-pisarna.eu\/oddelki\/wp-json\/wp\/v2\/pages\/1224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-pisarna.eu\/oddelki\/wp-json\/wp\/v2\/media\/1242"}],"wp:attachment":[{"href":"https:\/\/e-pisarna.eu\/oddelki\/wp-json\/wp\/v2\/media?parent=1230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}